PORTFOLIO

Strive to Thrive is an awareness campaign for Telfar that came to be through my fascination for brand activism, brands their invisible power structures and how they can enable or disable narratives around minority groups in our society.  This campaign aims to support local black-owned businesses in The Netherlands.

The pressure of wanting to fit in comes with anxiety and leaves a hole meant for identity. Online you can be anybody. In a world where we determine our value based on likes and comments, how much of it matters when none of it is real?

In this raw photoshoot called ‘SENSE OF SELF’, I would like to show how pressure from social media leads to suffocation, restriction, and loneliness.

Durex challenged us to create a campaign fighting for diverse representation and empowerment in sex for disabled people.
 

Disability is often represented as an inconvenience in society, with misinterpretations in mainstream media. Add sex into the conversation and the taboo is complete; these two concepts are rarely discussed in the same sentence. 

 'WE SHAPE THE NOW' is a neighborhood campaign that challenges conventional influencer strategies by shining a spotlight on the real and local influencers - the GameChangers. Who SHAPE THE NOW by having a positive impact in their local but overlooked neighborhoods and communities in London.

For the fashion brand Ossie Clark, my team and I created a creative strategy for a hypothetical case-study to reposition the luxury brand in today's world. This project presents an industry challenge to be solved. Our job is to be both strategic and creative; with the ultimate goal to communicate a strong brand identity across various communication channels.

For Japan's most well-known designers - Issey Miyake,  Rei Kawakubo and Yohji Yamamoto, I researched and selected typography that could connect the designers to one another. Based on that typography, I graphically designed a booklet for MoMA to promote an upcoming exhibition with a matching poster. 

In today’s society, there is a stigma revolving around men wearing ‘feminine’ items. However, there is a group of men who want to rock heeled shoes and DVITO is here to give it to them

Translate the designer  Helmut lang into typography, in relation to space, images, and form for an article feature in a magazine.

Translate the designer Tadanori Yokoo into typography, in relation to space, images, and form for an article feature in a magazine.