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DUREX - D&AD AWARDS

THE PROJECT

Durex challenged us to create a campaign fighting for diverse representation and empowerment in sex for disabled people.

HOW DO YOU GET LAID?

DUREX - D&AD Awards

Disability is often represented as an inconvenience in society, with misinterpretations in mainstream media. Add sex into the conversation and the taboo is complete; these two concepts are rarely discussed in the same sentence. 

 

The aim for this 'HDYGL' is to include every'body', break social constructs, and create new ideas about intimacy and sex - that are not tied to physical appearance. In this podcast “How Do You Get Laid?”, we start a positive conversation about the sexual spectrum we all belong to - the exciting but sometimes awkward situations we find ourselves in while exploring our sexual identities - without labeling our guests.

COMMUNICATION STRATEGY VIDEO

Art direction - Yazz van der Zwan

Copy - Yazz van der Zwan

Video - Sona Stefankova

Graphics- Sona Stefankova

Audio - Celestine Simons

CONCEPT BOARDS

Contact

I'm always looking for new and exciting opportunities. Let's connect.

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