DUREX - D&AD AWARDS
THE PROJECT
Durex challenged us to create a campaign fighting for diverse representation and empowerment in sex for disabled people.
HOW DO YOU GET LAID?
DUREX - D&AD Awards
Disability is often represented as an inconvenience in society, with misinterpretations in mainstream media. Add sex into the conversation and the taboo is complete; these two concepts are rarely discussed in the same sentence.
The aim for this 'HDYGL' is to include every'body', break social constructs, and create new ideas about intimacy and sex - that are not tied to physical appearance. In this podcast “How Do You Get Laid?”, we start a positive conversation about the sexual spectrum we all belong to - the exciting but sometimes awkward situations we find ourselves in while exploring our sexual identities - without labeling our guests.
COMMUNICATION STRATEGY VIDEO
Art direction - Yazz van der Zwan
Copy - Yazz van der Zwan
Video - Sona Stefankova
Graphics- Sona Stefankova
Audio - Celestine Simons