JAPO - NISM
Graphic design & Typography
For Japan's most well-known designers - Issey Miyake, Rei Kawakubo and Yohji Yamamoto, I researched and selected typography that could connect the designers to one another. Based on that typography, I graphically designed a booklet for MoMA to promote an upcoming exhibition with a matching poster.
Using color and size to my advantage, I experimented with proportions to embody the values of these designers - “doing what they think is right” - rather than conforming to what is expected. The layout is playful, intriguing and makes you look a little closer to find all the hidden details. It is a tangible big booklet (A3), giving the reader an experience, just like you would watching one of their runway shows and I aimed to create a booklet that has the same tone of voice.
Graphic design - Yazz van der Zwan
Typography - Yazz van der Zwan
Art Direction - Yazz van der Zwan
Copy Issey Miyake - Yazz van der Zwan
JAPO - NISM BOOK
Text -
Rei Kawakubo
Salter, S. (2018, June 23). rei kawakubo challenges what tailo ring can be. Retrieved from https://i-d.vice.com/en_uk/article/ vbqkqj/rei-kawakubo-tailoring-paris-mens-spring-summer-19.
Issey Miyake
van der Zwan, Y. (2019, November 14). Looking at his legacy how does Issey Miyake Maintain a Japanese aesthetic throughout his iconic western grounded collections in the 90’s? Written by me for history of costume.
Yohji Yamamoto
AnOther. (2018, September 28). Perpetual Revolution: The Paradox of Yohji Yamamoto. Retrieved from https://www.anothermag.com/fashion-beauty/11129/perpetual-revolution-the-paradox-of-yohji-yamamoto.
Black square blocks are cut out in the physical book - see the video below!
POSTER DESIGN
VIDEO JAPO - NISM BOOK
This is a video I sent my mom while I was in uni, please forgive the quality and video skills.
TYPESET
