DVITO
FASHION BRAND CREATION & MAGAZINE
THE PROJECT
Create a new fashion brand, a sponsored magazine and an editorial.
DVITO
“Are you forward enough to pull off heels?”
In today’s society, there is a stigma revolving around men wearing ‘feminine’ items. However, there is a group of men who want to rock heeled shoes and DVITO is here to give it to them.
DVITO is unapologetically daring and redefines masculinity by abolishing stereotypes by designing heels specifically for men. Our futuristic designs focus on quality and craftsmanship. With our sustainable leathers and rubbers, we guarantee that they form to the exact shape of your feet, and your heels will be just as comfortable as wearing sneakers.
DVITO embraces men who are confident with their sexuality and progressive in their mentality. Looking mighty fine has never been so easy, while oblivious spectators just stare at their epic shoes. DVITO is not another activist brand, we challenge by solemnly existing.
DVITO brings back the original purpose of the heel. To empower male royalty.
Graphic Design - Yazz van der Zwan
Typography & Copywriting- Yazz van der Zwan
Concept - Yazz, Devon, Celestine & Senna
Strategy - Yazz, Devon, Celestine & Senna
Art Direction/Visual designer - Yazz & Devon
Magazine: Yazz & Devon
Photography: Celestine Simons
BRAND BRIEF
PRODUCT
Heels designed for men.
OBJECTIVE
To celebrate fashion-forward men who take ownership of how they express themselves.
TARGET GROUP
Our target group are progressive and fashionable men aged between 20-30. When it comes to style they are so ‘in the know' that their fashion knowledge is the key to their radiating confidence. They dress ahead of trends, which gets them noticed. A garment or shoe doesn’t affect their masculinity but adds to it.
TONE OF VOICE:
-
Eccentric- Fun, loud, playful, and vibrant
-
Outspoken- Leader, loud, energetic, and direct
-
Personable- Real, relatable, and inspiring
-
Cutting edge- Progressive, inclusive
STRATEGY
DVITO highlights the power and confidence you possess when you take ownership of who you are as a person. Liberating a change in perspective to accept and embrace individuality.
-
Showing how confident and powerful men express themselves in heels.
-
DVITO urges you to “BE A CATALYST.” Push yourself to make change, be change and celebrate change.
MOODBOARD
TAKE A LOOK INSIDE THE MAGAZINE
