CONVERSE - WE SHAPE THE NOW

 'WE SHAPE THE NOW' is a neighborhood campaign that challenges conventional influencer strategies by shining a spotlight on the real and local influencers - the GameChangers. Who SHAPE THE NOW by having a positive impact in their local but overlooked neighborhoods and communities in London.

 

By envisioning sustainable and inclusive futures, WE SHAPE THE NOW celebrates the local heroes who come together to evoke positive change by helping and supporting their community (members) by volunteering.

 

Through the lens of functionality and comfort, we eliminate the notion of societal boxes and restrictions, aiming to include everybody to be the change they want to see in the world. Wearing the same uniform!

Art direction - Yazz van der Zwan

Design - Yazz van der Zwan

Video - Sona Stefankova