Ossie Clark was one of the most influential fashion designers of the late 60s and early 70s. He understood the cultural and societal shifts that were happening in the world around him. As he lived and breathed the hippy lifestyle - his sensual and romantic designs embodied the era. He blurred the lines between masculine and feminine by designing pants for women and being one of the first to use black models in his runway shows. He wasn’t interested in traditional views on what a woman or man should look or dress like, a true catalyst. His garments were more than beautiful, his garments were a new way of living, with new values and ideals. That is precisely why his brand was so popular.

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THE CONCEPT

In 2020 we want to revive the brand by taking Ossie Clark’s spirit of an empowered sensual woman to menswear. Introducing: the Ossie Clark SoftBois.

 

The Ossie Clark SoftBois provides a podium where boys have the freedom to express themselves. Liberating men and boys to be their authentic selves, making a statement against toxic masculinity, while supporting their mental health. Ossie Clark will do this by encouraging unconventional creative talents and hobbies for men, creating a safe space to express your emotions and identity, and by physically building a positive and inclusive community at the Ossie Clark HomeHub. 

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Ossie Clark will enable Softbois to not have to choose between masculine and feminine, releasing some of that pressure to fit in society's premade box of what a man should be - leaving them feeling energized and free.  Life is to be celebrated, just the way you are!